Direct Mail Postcards: A Proven Winner

Direct Mail Postcards: A Proven Winner

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail...
6 Proactive Responses to Negative Reviews

6 Proactive Responses to Negative Reviews

2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude toward visitors. But in this season, the Vienna Tourist Board tackled...
Generate Leads with a Winning Sales Letter

Generate Leads with a Winning Sales Letter

Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect...
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