by noranprinting | Jun 16, 2020 | Uncategorized
With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage....
by noranprinting | Jun 15, 2020 | Uncategorized
Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a “guy who picks stocks.” It turned out that they had more in common than...
by noranprinting | Jun 9, 2020 | Uncategorized
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and...
by noranprinting | Jun 8, 2020 | Uncategorized
Design is a process that turns an idea or a requirement into a finished product. While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need...
by noranprinting | Jun 4, 2020 | Uncategorized
Of all the elements of design, color is probably the most challenging to understand. Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not...
