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How to Prepare Large-Format Projects for Print
When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60...
Add Unity to Your Design with Clever Repetitive Elements
Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic. Rituals provide structure and something to hold on to,...
4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their...
Stand Tall with 6 Sharp Embossing Techniques
Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your...
Glamorize Your Products with Illustrative Package Designs
Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the...
Build Customer Confidence: 4 Brand Identity Essentials
Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all...
Use Customer Lifetime Value to Plan Your Direct Mail Marketing
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer...
Psychographics Sell: Finding the “Why” Behind the “Buy”
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. "We both loved food,"...
Unbeatable Packaging Ideas for 2021
Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from...