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Adding new customers to your sales funnel is essential for growth, and lead generation is vital. For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an...

On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian...

Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the...

The more technology advances, the more it is integrated into our daily lives. From customized print ads to apps that help you find the kitchen section in your favorite IKEA store, customers are no...

Ready to open doors and grab leads for your business? Direct mail brochures are a great piece of any marketing plan and are especially useful in building consumer confidence. According to the Direct...

If you grew up in the early eighties, you’re probably familiar with the “Mikey likes it” Life cereal campaign. This capstone commercial centered on three young brothers eating breakfast. Before them...

If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh,...

Your product is perfectly aligned to meet customer needs. Your doors are open, the sales team is ready, and your marketing is top-notch. Your employees believe in your mission and are passionate...

It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which...

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong,...