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How to Restart the Conversation When a Lead Has Gone Cold
Adding new customers to your sales funnel is essential for growth, and lead generation is vital. For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an...
How to Lead with a Level Head in Stressful Situations
On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian...
Shout Your News with Stylish Printed Announcements
Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the...
Drive Exponential Growth Through Omnichannel Marketing
The more technology advances, the more it is integrated into our daily lives. From customized print ads to apps that help you find the kitchen section in your favorite IKEA store, customers are no...
Command Results with These 4 Direct Mail Brochure Formats
Ready to open doors and grab leads for your business? Direct mail brochures are a great piece of any marketing plan and are especially useful in building consumer confidence. According to the Direct...
How to Use Normalization to Change Behavior
If you grew up in the early eighties, you’re probably familiar with the “Mikey likes it” Life cereal campaign. This capstone commercial centered on three young brothers eating breakfast. Before them...
Shout Your Brand Identity with Strategic, Clever Imagery
If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh,...
4 Reasons People Don’t Buy from You (and quick-fix solutions that can help!)
Your product is perfectly aligned to meet customer needs. Your doors are open, the sales team is ready, and your marketing is top-notch. Your employees believe in your mission and are passionate...
Customer Trust: The Backbone of Your Business
It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which...
Share Your Brand Story to Create Distinct, Authentic Connections
In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong,...