Color, color everywhere. But what does it mean?
Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments.
Color Talks… Are You Listening?
Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color of mourning.
For this article, we will focus on meanings in the United States. Take a minute and consider what your color scheme means to the readers. Does it need to be changed so you can reach your business goals? Let’s learn.
Red is the color of passion and energy.
It’s an intense color that is supposed to motivate us to take action. (Remember, stop signs and signal lights use red for a loud caution. It is meant to move us in the right direction.)
Red also stimulates appetite, which is why many fast-food restaurants use this color in advertising and decorating. Red is an excellent color for getting people to “act now.” Think about your brand and what you want to do with the logo and advertising.
Orange exudes enthusiasm and emotion.
It is supposed to be a fun color that represents emotional strength. It adds spontaneity and positivity and encourages social communication and activity. It’s also youthful, vibrant, and fun. Think about how much fun you want to add to your advertising.
Blue is the color of loyalty and trust.
It relaxes our psyche and gives us peace and tranquility. Light baby blue is peaceful, while dark blue can signify depth and power. It represents intelligence and responsibility, which is excellent for businesses that want to promote a sincere business image.
Green is the hue that represents health and harmony.
It balances our emotions and makes us feel safe and secure. It often represents rebirth and new life, just like the grass and trees in the springtime. In our culture, green also represents wealth because of its tie to money.
Purple typically represents luxury, mystery, and spirituality to people because of its link to royalty.
This color holds a special meaning in religions, including Catholicism, Judaism, and Buddhism. So if you want to add some spiritual dimension, this is a great color to use.
Yellow makes us feel optimistic and happy.
It’s a cheerful color that brings fun and joy into the space. It represents spontaneity and youthfulness. If your target market is young people, try incorporating some yellow into the color scheme. Yellow is a great choice if speed, fun, and low cost are attributes that you want to be associated with your brand.
Pink represents femininity and the softer side of things.
Combine it with a bolder color, and you will soften your image. It is known for romance, sensitivity, and tenderness. It’s also a color for passion and love. Pink seeks to make others feel accepted by offering an unmatched level of sympathy.
When you think of advertising, colors are one of your most important choices.
If you have questions about what colors would work best for your print marketing and business materials, feel free to reach out. We want to ensure every element of your marketing efforts gets the intended message across!