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Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We still...

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign.  According to Investopedia, direct...

There’s a common misconception in marketing the more elements on the page, the better the marketing. But, that’s not the case. White space, or the negative space that separates text and graphics,...

Great leaders motivate employees to be productive to reach personal and shared goals. They increase employee happiness, engagement, and retention. Great leaders lead to company success by growing...

Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates...

Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates...

After the Pandemic, more people are evaluating their lives, which includes their work environment. As an employer, how do you keep your people engaged and rewarded, so they want to stay? Here are a...

People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth. Choosing paper is one of the first things you should decide on when starting...

In today’s society, it’s common to try to one-up people, whether it’s with material things or with accomplishments. And to do this, we often compare ourselves to others. But this can do more damage...