by noranprinting | Mar 30, 2021 | Uncategorized
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or...
by noranprinting | Mar 29, 2021 | Uncategorized
Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imagination as it is to your fingertips. Embossing has a similar effect....
by noranprinting | Mar 23, 2021 | Uncategorized
Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a...
by noranprinting | Mar 16, 2021 | Uncategorized
Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its...
by noranprinting | Mar 9, 2021 | Uncategorized
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: Ambivalence...
