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Want to know your biggest asset? Engaged customers.  The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer...

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”  ~ Sam Walton (Founder of Walmart and Sam’s...

In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume...

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires...

Every curveball starts as a fastball – until it dives out of range as it approaches the plate. The story of the curveball started in 1863 when two friends were throwing seashells on a beach in...

Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design. The raw material that words represent is more than just...

Unless you sell beach hats or slushies, summer can be a slow season for many businesses. That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and...

Every person has go-to brands for the things they buy – from their car and their phone to their coffee, cosmetics, or slippers. And behind every brand is a company people know and love. When you...

More than 40 years ago, Dale Miller conducted a study that compared two groups of executives. One group was identified by their colleagues as highly effective and ready for promotion. Individuals in...