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Customer Trust: The Backbone of Your Business
It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which...
Share Your Brand Story to Create Distinct, Authentic Connections
In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong,...
Expand Your Influence by Growing in Self-Awareness
Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in...
Target the Right Customers with Your Next Direct Mail Piece
You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. But when it comes to direct mail, marketers often spray out postcards or fliers...
5 Best-Value Print Products to Increase Your Sales
Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours. Print marketing is alive and strong, but if your budget is limited, you may need to focus on a...
6 Simple Ways to Improve Your Graphic Design Skills
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser, graphic designer & co-founder of New York magazine) 2020 is a great time to hone...
Direct Mail Postcards: A Proven Winner
Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny...
5 Thoughtful Strategies for Advertising During the Pandemic
If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and...
6 Proactive Responses to Negative Reviews
2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude...








