How to Use Normalization to Change Behavior

How to Use Normalization to Change Behavior

If you grew up in the early eighties, you’re probably familiar with the “Mikey likes it” Life cereal campaign. This capstone commercial centered on three young brothers eating breakfast. Before them sits a heaping bowl of Life. Two brothers question each other about...
Customer Trust: The Backbone of Your Business

Customer Trust: The Backbone of Your Business

It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world...