Using Public Relations to Your Advantage

Using Public Relations to Your Advantage

Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes...
Your Mini-Guide to Business Branding

Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your...
Hard vs.Soft Selling

Hard vs.Soft Selling

Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations? Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business. In Corner One: The Hard...
5 Ways to Reconnect To Your Audience

5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to...
Your Guide to Advertising on TikTok

Your Guide to Advertising on TikTok

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example:  In 2018, 5% of global internet users had TikTok. In...