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When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the...

Design is a process that turns an idea or a requirement into a finished product. While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but...

Of all the elements of design, color is probably the most challenging to understand.  Color originates from a light source that is viewed directly or seen as reflected light. While colors can be...

As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers...

As a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool. Grab attention and set your business apart with gorgeous...

2019 was a year where taking risks in design was considered normal. What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of...

Did you know it only takes seven seconds to make a lasting impression on new people that you meet? If this is true in personal relationships, how significant are the impressions your business makes...

Looking to increase your strategic visibility, gain exposure for your ideas, and change the world in meaningful ways? Everyone is following someone. Maybe it’s time to engage others, so they follow...

Diane von Furstenberg is a Belgian fashion designer who has built her namesake company into one of the most recognizable in the world. Furstenberg has been listed as the world’s 68th most powerful,...