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Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail...

What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or...

With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail...

Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a...

When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the...

Design is a process that turns an idea or a requirement into a finished product. While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but...

Of all the elements of design, color is probably the most challenging to understand.  Color originates from a light source that is viewed directly or seen as reflected light. While colors can be...

As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers...

As a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool. Grab attention and set your business apart with gorgeous...