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Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your...

Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the...

Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all...

What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer...

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. "We both loved food,"...

Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from...

Certain horrible habits drive others away. If you want to win friends and influence people, it’s important to spend time evaluating your personality from time to time. Do others gravitate toward you...

Annoying people are everywhere. They are on your phone, in the cubicle next to you, and maybe . . . (just maybe) . . . they are in your family! Whether they have bad breath and questionable hygiene...

Adding new customers to your sales funnel is essential for growth, and lead generation is vital. For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an...