by noranprinting | Jun 29, 2020 | Uncategorized
2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude toward visitors. But in this season, the Vienna Tourist Board tackled...
by noranprinting | Jun 23, 2020 | Uncategorized
Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect...
by noranprinting | Jun 22, 2020 | Uncategorized
What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so...
by noranprinting | Jun 16, 2020 | Uncategorized
With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage....
by noranprinting | Jun 15, 2020 | Uncategorized
Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a “guy who picks stocks.” It turned out that they had more in common than...
by noranprinting | Jun 9, 2020 | Uncategorized
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and...
