Hard vs.Soft Selling

Hard vs.Soft Selling

Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations? Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business. In Corner One: The Hard...
5 Ways to Reconnect To Your Audience

5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to...
Your Guide to Advertising on TikTok

Your Guide to Advertising on TikTok

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example:  In 2018, 5% of global internet users had TikTok. In...
Boost Your Productivity in 10 Steps

Boost Your Productivity in 10 Steps

Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s...
The Key Components of a Good Brand Strategy

The Key Components of a Good Brand Strategy

Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few. This is over 14 weeks, per person, spent not actually working. You might be wondering if there is anything you can do to become more...