by noranprinting | Nov 5, 2021 | Uncategorized
Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your...
by noranprinting | Nov 1, 2021 | Uncategorized
Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations? Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business. In Corner One: The Hard...
by noranprinting | Oct 26, 2021 | Uncategorized
The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to...
by noranprinting | Oct 22, 2021 | Uncategorized
TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example: In 2018, 5% of global internet users had TikTok. In...
by noranprinting | Oct 19, 2021 | Uncategorized
Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge as a leader. Here are ten things you should ask yourself to determine if your leadership needs to be honed. 10 Leadership...
by noranprinting | Oct 13, 2021 | Uncategorized
Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s...
