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Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.  Print marketing is alive and strong, but if your budget is limited, you may need to focus on a...

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser, graphic designer & co-founder of New York magazine) 2020 is a great time to hone...

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny...

If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and...

2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude...

Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail...

What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or...

With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail...

Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a...